Blue1 wanted to challenge business travel and increase sales by launching the Blue1 Premium travel class, which offers business class benefits at a reasonable price.

 

A series of propaganda-style posters was created to communicate the business travel revolution. Brand recognition was enhanced by making our own font based on authentic wood printing fonts.

The campaign won the Silver in the Vuoden Huiput 2010.

Blue1 Premium Kauppalehti Optio ilmoitus
Blue1 Premium Kauppalehti etusivu
Puupainatuskirjasimia
blue1 Premium juliste

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