LAUNCH CAMPAIGN OF NEW
EXOTIC TEA SELECTION FOR SCANDINAVIAN MARKET.
CREATED WITH PUBLICIS HELSINKI.
The brief was to create a concept, that would reflect the exotic feel of the tea selection.
The exotic feel and the relaxation
of the tea selection is reflected
as an emotional trip in your armchair to the country of origin in press
ads and outdoor posters. An ambient experience was also established
with tea tastings in armchairs at Helsinki railway station.
The taste takes you.