ADVERTISING CONCEPT FOR THE BIGGEST HOUSE BRAND IN FINLAND. MAIN MEDIA IS TV. CREATED WITH PUBLICIS HELSINKI.
The brief was to create a concept, that reflects the low price and high quality of the products.
In the tv ads Pirkka consumer demands more in everyday situations for Pirkka consumers are used to getting more for their money.
After a year of air time on TV, Pirkka brand rose in spontanious top of mind from positon 97 to 6 in an annual brand survey in Finland. In the survey consumers are asked to name brands, that come to mind spontaneously.