C.O.N. Helsinki • Tehtaankatu 20 b 35 • 00140 Helsinki • Finland • email: aleksi@con.fi +358 50 365 7328email: tuomas@con.fi +358 50 362 7034
PRINT:
FLORA
TWININGS
NELONEN
KULTAMUNA
PEPSODENT
TV:
PIRKKA
BATTERY

MOBIL1
COCA-COLA
ID:
PALACE
VANTAAN LÄÄKÄRIKESKUS
SHADOW PRODUCTIONS
PIRKKA
ADVERTISING CONCEPT FOR THE BIGGEST HOUSE BRAND IN FINLAND. MAIN MEDIA IS TV. CREATED WITH PUBLICIS HELSINKI.

The brief was to create a concept, that reflects the low price and high quality of the products.

In the tv ads Pirkka consumer demands more in everyday situations for Pirkka consumers are used to getting more for their money.

After a year of air time on TV, Pirkka brand rose in spontanious top of mind from positon 97 to 6 in an annual brand survey in Finland. In the survey consumers are asked to name brands, that come to mind spontaneously.

 

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