C.O.N. Helsinki • Tehtaankatu 20 b 35 • 00140 Helsinki • Finland • email: aleksi@con.fi +358 50 365 7328email: tuomas@con.fi +358 50 362 7034
RETAIL:
ADIDAS
APPLE
OPTICAL EXPRESS
COCA-COLA
LEISURE AND HEALTH:
ARSENAL
CARLSBERG
URBAN SPA
VANTAAN LÄÄKÄRIKESKUS
EVENTS:
NESTE OIL

SAUDI ARABIAN ROYAL FAMILY
FINANCIAL:
QATAR BANK
LA CAIXA
PRODUCT:
DESIGN
PACKAGING
ADVERTISING CAMPAIGNS:
TWININGS
KULTAMUNA
PIRKKA
BRAND IDENTITY:
PALACE
VANTAAN LÄÄKÄRIKESKUS
SHADOW PRODUCTIONS
PIRKKA
ADVERTISING CONCEPT FOR THE BIGGEST HOUSE BRAND IN FINLAND. MAIN MEDIA IS TV. CREATED WITH PUBLICIS HELSINKI.

The brief was to create a concept, that reflects the low price and high quality of the products.

In the tv ads Pirkka consumer demands more in everyday situations for Pirkka consumers are used to getting more for their money.

After a year of air time on TV, Pirkka brand rose in spontanious top of mind from positon 97 to 6 in an annual brand survey in Finland. In the survey consumers are asked to name brands, that come to mind spontanoiusly.

 

CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW
CLICK TO VIEW

CLICK ON THE LINKS BELOW TO VIEW THE MOVIES.
IT MAY TAKE A MINUTE TO DOWNLOAD THE MOVIES.

VIEW IN ENLISH
VIEW IN ENLISH
VIEW IN ENLISH