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PEPSODENT
LAUNCH OF NEW TOOTHBRUSH
MCCANN HELSINKI

The brief was to create a launch campaing for new Pepsodent brush. Brush is designed by Alessi and has steel core. Design has been influenced by the tools of dentists.

The execution was wased on this information and it also gave a double meaning on dental care evolution.

No more visits to the dentist.

 

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