RETAIL:
ALKO
APPLE
ARMAS
CHARACTER
FINLAYSON
NESTE OIL
NESTE OIL 2
PUUKESKUS
VEIKKAUS
LEISURE:
ARSENAL FOOTBALL CLUB
PAULIG
EVENTS:
AVARA
KEMIRA
NESTE OIL
NISSAN
OUTOKUMPU
PRODUCT & PACKAGING:
ALKO STOOL
HARTWALL
PAULIG COFFEE ACCESSORIES
PAULIG FURNITURE
INSTALLATION:
CARTONS
SPIRAL LIGHT
STRING LOGO

PAULIG
PAULIG COFFEE EXPERIENCE CONCEPT, WITH TANGO INTERNATIONAL

Strategy
To develop a holistic brand experience that communicates Paulig brand promise “Discover real coffee” and create a unique design language.

Concept
All the elements within the concept share a design philosophy that is based on the idea of “real”.

Applications are made of genuine materials, paying attention to the quality of the details.

Scandinavian design language with the use of traditional craftsmanship shows how things are built and joined.

Result
The concept is being executed in all the contact points where customer meets the brand, from take-away applications to 100% coffee experience.