3D design language for a Finnish lottery organisation as part of a new
identity development.
Along with the new logo, The design language consists of a visual element
that uses crops from the 'cross' in the logo. That dynamic crop shape is
used in the physical applications as a recognisable element.
Shop in shop concept follows the Veikkaus design language and the
functions are designed according to a study on how people play and
functions around that. One of the main ideas is to reduce and centralize
the graphic messages to avoid visual mess.
Also, technology has been integrated into the fixture. With the use of LCD
screens Veikkaus is able to control exactly what is communicated, and
customers can have access to updated information on games etc.
