C.O.N. Helsinki • Vuorimiehenkatu 31 A 16 • 00140 Helsinki • Finland • email: aleksi@con.fi +358 50 365 7328
RETAIL:
ALKO
APPLE
ARMAS
CHARACTER
FINLAYSON
NESTE OIL
NESTE OIL 2
PUUKESKUS
VEIKKAUS
LEISURE:
ARSENAL FOOTBALL CLUB
PAULIG
EVENTS:
AVARA
KEMIRA
NESTE OIL
NISSAN
OUTOKUMPU
PRODUCT & PACKAGING:
ALKO STOOL
HARTWALL
PAULIG COFFEE ACCESSORIES
PAULIG FURNITURE
INSTALLATION:
CARTONS
SPIRAL LIGHT
STRING LOGO
OUTOKUMPU
OUTOKUMPU FAIR AND EVENT CONCEPT, WITH TANGO

Brief
To design a 3D language that can be used in the various contact points where the customer physically meets the Outokumpu brand.

Concept
The concept follows the new identity and slogan  "Activating Your Ideas” and is based on the idea that things and shapes appear or grow from a sheet of Stainless Steel. 'Ideas' are being 'activated'. The main material within the stand is Stainless Steel, and where it has been cut on the floor, appears blue carpet.

The layout of the stand has been divided into 2 main areas. First half, a large open area with large S/S "creation", consultation pods, tables and service counter has a lot of empty space and is easy to approach. The other half of the stand is slower, with meeting rooms and the lounge, creating a sense of calmness and privacy.