KEMIRA, FAIR AND EVENT CONCEPT
Kemira Fair and event concept for an world leading chemicals group with
tens of exhibitions and events annually worldwide.
Concept idea follows Kemira's new graphic approach, where the idea is to
show that its products are part of peoples everyday life. Large brand
images are made out of layers with background, people, an object that made
with Kemira's products and finally a polaroid image framing that object.
The idea in the stand is that these layers are physically separated into
glass panels, and these parts of the image are printed on them. This
creates a visual illusion when a customer is passing the stand.
The end result of the stand is transparent and light, with image being in
the main role. Along with the glass, other materials include mirrored
panels, white floors, back illuminated images and acrylic.
