New retail concept for a Finnish home fabrics manufacturer.
Inspiration and mood comes from the roughness of the fabrics and simplicity of nordic materials and forms.
Design language is simple and funtional, and lot of attention has been given to materials, their textures and feeling.
Along with materials, Lighting plays a key role in the concept. Directional lights bring out the texture in the product. Ambient light, on the other hand has been left relatively low, creating a space that comfortable for customers to browse.
